How Beru handles inquiry and business contact information

This policy explains how information submitted through the Beru website may be used. The website is designed for business-to-business communication about ignition and electrical parts, fitment support, distributor supply, service operations, and related automotive aftermarket needs. When you contact Beru, you may provide your name, company, email address, phone number, region, program type, vehicle application notes, part numbers, estimated volume, and message content. This information helps the team understand the request and respond with appropriate commercial or technical follow-up.

Information we collect

We collect information that you choose to submit through contact forms, quote forms, email links, or related business communications. We may also receive technical information such as browser type, referring page, approximate location, and basic usage data that helps maintain the website and improve navigation. The website does not require visitors to create consumer accounts, and it is not intended to collect sensitive personal information unrelated to a business inquiry.

How information is used

Submitted information may be used to answer questions, prepare a quotation, review fitment context, route the request to a distributor or internal specialist, improve catalog communication, and maintain records of business discussions. For example, if you ask about spark plugs, ignition coils, glow plugs, oxygen sensors, or wire sets, the application details you provide may be used to identify the correct category and determine whether additional cross-reference or compliance review is needed.

Sharing and retention

Beru may share inquiry details with authorized personnel, service providers, logistics contacts, or distribution partners when that sharing is necessary to respond to your request. We do not sell inquiry information as a consumer marketing list. Business records may be retained for a reasonable period to support quotation history, warranty review, compliance questions, or ongoing customer communication. Retention periods may vary by region, contract need, and legal obligation.

Your choices

You may request correction or deletion of business contact information where applicable law allows. You may also ask Beru to stop non-essential marketing communication. Some records may still be retained when needed for legal, quality, security, or transactional reasons. By submitting a form, you confirm that the information is accurate and that you are authorized to share it for a business purpose related to the inquiry.